Mobile Apps – Page 3 – Sorrell Associates, LLC

Why YOU Need To Have a Business Mobile App NOW!

0 Comments Business Owners Marketing Strategies Mobile Apps

Looking for ways your business could be more cutting edge in the market? Well, then you need a mobile app for your business. Seriously, this year is THE year to jump in on the trend to have a mobile app for even a small to mid-size company.

Mobile apps are more popular than mobile friendly sites these days. Consumers check their phones countless times an hour! Think of all that “face time” you could get per visit to their home screen.

Our customers don’t glance at their laptop nearly as often. Therefore, the mobile app is essential to stay competitive in your industry.

4 Reasons Your Company Needs a Mobile App Include:

Uniqueness

Every business wants to beat, crush and conquer their competition. In order to accomplish this task, you need to be unique and stand out.

Larger companies, like Starbucks & Southwest Airlines, have mobile apps but it’s time for small to mid-size companies to jump in on this trend.

Dare to be different. Put yourself out there. Your customers will thank you for it!

Visibility

A mobile phone app continuously sells your brand. You’ll be front and center for customers each time they glance at their phone. Talk about a reminder to buy or think about your product! If you have an app, then you’ll get more visibility. Oh yeah, don’t forget that your mobile app is search friendly and will help your company be even more visible in the search engines like Google.

Engagement

If you want to make more money, then you need to increase the engagement you have with your customers. A mobile app is the best way to do this for your company.

The more information, enticing photos, coupons and updates that you can push to your customer, then the more they will engage with your company, brand, service, or product.

Adding a mobile app to your marketing strategy is a great way for you to increase sales and interest in your company. Your customers can opt in for push notifications and let the increased engagement begin!

Service

Mobile apps are great customer service. Consumers want convenience and need info “pushed” to them. Our customers are bombarded with marketing campaigns via email, billboards, texts and phone calls.

Why not provide them with outstanding customer service by offering a mobile app that offers the info they crave with a quick tap of their fingertip.

Are you sold yet? As a small to mid-size company, you need to be unique, visible, engaging and service oriented. Consider adding a mobile app to your marketing strategy and watch your sales and customer base grow.

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0 Comments Business Owners Marketing Marketing Strategies Mobile Apps SEO Tools & Resources

A mobile app for your business is a must.

Your customer has their phone at their fingertips practically day and night. However, there is nothing worse than spending the time and money on your brand new app that doesn’t get downloaded. Please don’t let that happen in your case!

Companies often think that they won’t have to truly promote their new app because it’s so awesome, fabulous and exciting. (So they think…) On the contrary, you have to market your new app if you want to see a large number of downloads.

Check out these tips to help promote your app and get more downloads:

Market your app in advance

Don’t get so excited about your new, savvy mobile app that you put the cart before the horse. Take your time and market your app before you launch. Create an air of expectancy and excitement amongst your customers.

Your goal is to get the word out and have people on their edge of their seat waiting for your mobile app’s release.

Offer a freebie

Free sells! Everyone likes something for nothing. Figure out a way to offer a freebie or great discount for your product with each app download. What about a coupon code, loyalty program, free report, etc…? Get creative and provide a freebie to ensure more downloads. You could offer some exclusive mobile app only content, giveaways, offers, contests, etc…

Also, over time if you need a boost in downloads then give another promotional code or freebie to get extra downloads in the works.

Think social media central!

Blog, tweet, pin and share your app info to the masses. Be sure that your app download is talked about on every social media account you have. The goal is to shout your app news to as many people that you can! Always add value to your app users and get them talking about it often.

Market, Market, Market

You pre-marketed this app. Right? Good, you were listening… Now keep on marketing. My motto is to tell your customer what you’re going to do, then do it and then tell them that you did it.

You must market, market and market it again! Constantly remind your customer what you’ve done for them lately. Put download links everywhere. You can even add a mobile app tab download link on your Facebook page. Mention it on phone calls, emails, business cards, newsletters, blogs, etc… you should always promote your app.

Mobile apps are here to stay and every company should have one to engage their customers and promote their business. Brainstorm as a team and figure out the best ways to heavily market your app and watch your download numbers increase.

May The App Be With You!

740-824-4842 ~ See samples at www.MayTheAppBeWithYou.com