7 Ways to Improve Your Content-Marketing Strategy

0 Comments Business Owners Integrated Marketing Marketing Marketing Strategies Tools & Resources

7 Ways to Improve Your Content-Marketing Strategy

What’s your strategy?

You may be wondering where I’m going with this but you need to be sure and have a plan to improve your content marketing.

Here Are 7 Ways to “Think” about Your Content-Marketing Strategy:

1. Think Free

Everyone will jump at the chance if you give them info for free. Don’t be so pricey. Try and be giving. Think free and you’ll gain a following. Be generous and you’ll put your info in the hands of others and they will share it and so forth. People love free.

2. Think Bigger

Try and think further than your blog and website. Are you incorporating social media, videos, surveys and other ways to reach your audience? If you aren’t, then start today.

3. Think Different

You want to think differently than everyone else. The goal should be to stand out and be more original. The difference will be that you’ll drive more business to your site and others will simply be grasping at traffic from their all too similar competition.

4. Think Numbers

Try and track your clicks, your shares and anything else you have in the works. Those numbers matter! Be sure and market them back to your customers and use them to show urgency and limited availability.

5. Think Strategy

You want to take your current situation and take it to the next level. In other words, you need to really think and evaluate what your strategy & plan is going to be. Work as a team and figure out what will help your content most.

6. Think Competition

Every business can benefit from a content marketing strategy. Don’t underestimate the fact that your competition may already have their stellar strategy in place. Think about what you can do to stay cutting edge of those that you compete for business.

7. Think Diversity

The goal is to be diverse in your marketing. Try everything that you can think of and then some! The more diversity you have the more success you’ll most likely experience. You have to try things to see what works and changing it up will go a long way.

Dare to THINK when it comes to content-marketing improvements. You want to be different and stand out. Content-marketing should not be ignored. Try these 7 ways to think big when it comes to helping your business thrive in their content marketing strategy.

Contact me today for content that will engage your prospects and help you increase awareness!

Gary@NewsletterVille.com ~ 740-824-4842

Need articles / content for your newsletters, blogs, or website? Contact us today! 740-824-4842. http://www.NewsletterVille.com~ Gary@Newsletterville.com

Start Using Our Newsletter Service Today!

Since 1995, Sorrell Associates has been producing proven effective customized newsletters, blogs, and marketing programs. We offer these powerful marketing products/services in order to help you achieve your dreams and goals through an effective proven communications tool. Contact us today to see how we can put your marketing on auto pilot. 740-824-4842. http://www.NewsletterVille.com

PS – sign up for our Free Newsletter and receive 3 Free Special Reports…Instantly. Click here.

Sign up now to start receiving

List Building Strategies

Getting Traffic To Your Website Fast To Generate Increased Sales Now!
A series of strategies to build your list.

Follow us on Twitter

Connect with us on LinkedIn

Stay connected with Facebook

Visit us on Google+

Feel free to share:

Subscribe in a reader

The use of these articles are for our clients only.

You must have written permission from Sorrell Associates to use this article in any format.

We add articles constantly. With thousands of articles currently in our archive, and new articles written consistently, it will take some time to get them on this site. Keep checking back.

Want to submit an article? Click Here

Share|

Click here for our customized newsletter service sign up form.

We would love to hear from you. Please send your comments to Gary@SorrellAssociatesLLC.com

WHY DO I NEED A MARKETING STRATEGY?

0 Comments Business Owners Integrated Marketing Marketing Marketing Strategies Tools & Resources

The benefits of a carefully planned marketing strategy are numerous. Too often, small business owners rely solely on their intuition to make business decisions. While this informal knowledge is certainly an important aspect of the decision-making process, it may not provide you with all the facts and data you need to achieve the best results.

Developing a marketing strategy will force you to think about the various aspects of your business. In fact, you should really think of the “marketing strategy” as a set of strategies — for positioning, pricing, distribution, and promotion — developed with one goal in mind: to lead your enterprise to the destination you have chosen.

The four P’s of marketing

Traditionally, marketers have referred to the four “P’s of marketing” to explain the importance of a well-planned marketing strategy. In essence, the main purpose of marketing is to help you identify the needs and wants of your target market so that you can develop promotional strategies that will allow you to provide your customers with the “right” product at the best price.

Product.

What is the unique positioning of my product or service? Positioning your product in relation to similar products available on the market is essential if you want to distinguish yourself from the competition. Ask yourself what makes your product (or service) unique and how it compares to the competition.

Price.

How do I determine the best price for my product or service? There are many ways to establish the price of your product or service. An effective pricing strategy will help you stay competitive in your market. Determine how much your customers are willing and able to pay for your products and whether they have the income required to pay for your product.

Promote.

How effective is my advertising? Even if you are offering the best, fastest, or least expensive product around, you will get nowhere if no one knows about it. An efficient promotional or advertising strategy will ensure that your efforts translate into sales.

Provide.

How do I make sure that my product or service reach my customers in the most efficient manner? The type of distribution network that is right for your product depends on many factors, such as the size of your business, the structure of the industry as well as the buying behaviors of your customers. The way you make your products available to your customers can give you an important competitive advantage.

We would love to hear from you. Please send your comments to Gary@SorrellAssociatesLLC.com

7 Ways to Improve Your Content-Marketing Strategy

0 Comments Business Owners Integrated Marketing Marketing Marketing Strategies Tools & Resources

7 Ways to Improve Your Content-Marketing Strategy

What’s your strategy?

You may be wondering where I’m going with this but you need to be sure and have a plan to improve your content marketing.

Here Are 7 Ways to “Think” about Your Content-Marketing Strategy:

1. Think Free

Everyone will jump at the chance if you give them info for free. Don’t be so pricey. Try and be giving. Think free and you’ll gain a following. Be generous and you’ll put your info in the hands of others and they will share it and so forth. People love free.

2. Think Bigger

Try and think further than your blog and website. Are you incorporating social media, videos, surveys and other ways to reach your audience? If you aren’t, then start today.

3. Think Different

You want to think differently than everyone else. The goal should be to stand out and be more original. The difference will be that you’ll drive more business to your site and others will simply be grasping at traffic from their all too similar competition.

4. Think Numbers

Try and track your clicks, your shares and anything else you have in the works. Those numbers matter! Be sure and market them back to your customers and use them to show urgency and limited availability.

5. Think Strategy

You want to take your current situation and take it to the next level. In other words, you need to really think and evaluate what your strategy & plan is going to be. Work as a team and figure out what will help your content most.

6. Think Competition

Every business can benefit from a content marketing strategy. Don’t underestimate the fact that your competition may already have their stellar strategy in place. Think about what you can do to stay cutting edge of those that you compete for business.

7. Think Diversity

The goal is to be diverse in your marketing. Try everything that you can think of and then some! The more diversity you have the more success you’ll most likely experience. You have to try things to see what works and changing it up will go a long way.

Dare to THINK when it comes to content-marketing improvements. You want to be different and stand out. Content-marketing should not be ignored. Try these 7 ways to think big when it comes to helping your business thrive in their content marketing strategy.

Contact me today for content that will engage your prospects and help you increase awareness!

Gary@NewsletterVille.com ~ 740-824-4842

Need articles / content for your newsletters, blogs, or website? Contact us today! 740-824-4842. http://www.NewsletterVille.com~ Gary@Newsletterville.com

Start Using Our Newsletter Service Today!

Since 1995, Sorrell Associates has been producing proven effective customized newsletters, blogs, and marketing programs. We offer these powerful marketing products/services in order to help you achieve your dreams and goals through an effective proven communications tool. Contact us today to see how we can put your marketing on auto pilot. 740-824-4842. http://www.NewsletterVille.com

PS – sign up for our Free Newsletter and receive 3 Free Special Reports…Instantly. Click here.

Sign up now to start receiving

List Building Strategies

Getting Traffic To Your Website Fast To Generate Increased Sales Now!
A series of strategies to build your list.

Follow us on Twitter

Connect with us on LinkedIn

Stay connected with Facebook

Visit us on Google+

Feel free to share:

Subscribe in a reader

The use of these articles are for our clients only.

You must have written permission from Sorrell Associates to use this article in any format.

We add articles constantly. With thousands of articles currently in our archive, and new articles written consistently, it will take some time to get them on this site. Keep checking back.

Want to submit an article? Click Here

Share|

Click here for our customized newsletter service sign up form.

We would love to hear from you. Please send your comments to Gary@SorrellAssociatesLLC.com

WHY DO I NEED A MARKETING STRATEGY?

0 Comments Business Owners Integrated Marketing Marketing Marketing Strategies Tools & Resources

The benefits of a carefully planned marketing strategy are numerous. Too often, small business owners rely solely on their intuition to make business decisions. While this informal knowledge is certainly an important aspect of the decision-making process, it may not provide you with all the facts and data you need to achieve the best results.

Developing a marketing strategy will force you to think about the various aspects of your business. In fact, you should really think of the “marketing strategy” as a set of strategies — for positioning, pricing, distribution, and promotion — developed with one goal in mind: to lead your enterprise to the destination you have chosen.

The four P’s of marketing

Traditionally, marketers have referred to the four “P’s of marketing” to explain the importance of a well-planned marketing strategy. In essence, the main purpose of marketing is to help you identify the needs and wants of your target market so that you can develop promotional strategies that will allow you to provide your customers with the “right” product at the best price.

Product.

What is the unique positioning of my product or service? Positioning your product in relation to similar products available on the market is essential if you want to distinguish yourself from the competition. Ask yourself what makes your product (or service) unique and how it compares to the competition.

Price.

How do I determine the best price for my product or service? There are many ways to establish the price of your product or service. An effective pricing strategy will help you stay competitive in your market. Determine how much your customers are willing and able to pay for your products and whether they have the income required to pay for your product.

Promote.

How effective is my advertising? Even if you are offering the best, fastest, or least expensive product around, you will get nowhere if no one knows about it. An efficient promotional or advertising strategy will ensure that your efforts translate into sales.

Provide.

How do I make sure that my product or service reach my customers in the most efficient manner? The type of distribution network that is right for your product depends on many factors, such as the size of your business, the structure of the industry as well as the buying behaviors of your customers. The way you make your products available to your customers can give you an important competitive advantage.

We would love to hear from you. Please send your comments to Gary@SorrellAssociatesLLC.com

View articles by category

0 Comments Articles Blogs Business Owners Content Integrated Marketing Newsletter Tools & Resources

We made it easy to select content for your newsletters & blogs.

Now you can choose content by clicking on a category, reading the beginning of the article, (members can read the entire article) let us know your selection, and we will add it to your newsletters/blogs.

Not a member? Click here.