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Elevate Your Brand

Your marketing partners!

We do all the work… You get all the attention. Watch my quick :12-second video.We value your comments. Please take a minute and give us your feedback.Thanks! NewsletterVille.com or SorrellAssociatesLLC.com #ttisicon #ttisi #branding#marketing #newsletterservice #blogger #BlogService #Content #ArticlesWritten by our associate Gary Sorrell, Sorrell Associates, LLC. All rights reserved worldwide.

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The 3 best burger places in Ohio! (In our opinion)

The 3 best burger places in Ohio! (In our opinion)

Is there anything better to eat than a huge hamburger & awesome fries? If you answered no, you are correct! It is the best. And then top it off with an ice cold beer and you’ve just hit the motherlode. We are connoisseurs of burgers and here are what we believe to be the top 3 here in Ohio.The 3 best burger places in Ohio! (In our opinion)
  1. Sorrell’s On The Square, Coshocton, OH 
Sorrell’s On The Square may be new but they have hit the mark on creating the most memorable burger around. Their burgers start with their custom blend of Black Angus Chuck and Brisket, ground perfectly. They grill their burgers instead of using a charbroiler which keeps the juices right where you want them… in the beef. Their “Sorrelli” Burger has to be the best burger you can eat. It is a half-pound burger with thinly sliced spiced lamb, sautéed onions, & provolone cheese. Simply incredible. They also have a “Signature” burger which is ½ beef & ½ ground bacon, topped with bacon, sautéed onions, American cheese, lettuce, tomato, and a special sauce. From the first bite, you know you came to the right place. Oh, and they have a sea salt seasoned fry that will be the best fry you have ever eaten.
  1. The Thurman Cafe, Columbus, OH 
The Thurman Cafe in Columbus opened in 1942. It recently gained national attention when it was featured on “Man vs. Food” for its massive “Thurmanator” burger. With two, 12-ounce burgers, bacon, ham, pickle, banana peppers, mushrooms, onions, and two kinds of cheese, it’s a struggle to finish, but worth the struggle.
  1. Tank’s Bar and Grill, Dayton, OH 
Tank’s Bar and Grill has been serving up burgers, fries since 1987. With arcade games, a jukebox, and a “Mars Attacks” pinball game, Tank’s knows that a good burger depends upon the whole burger joint experience. Their signature “Tankburger” is guaranteed to be one of the best things you’ve ever tasted.We value your comments. Please take a minute and give us your feedback.Thanks!NewsletterVille.com or SorrellAssociatesLLC.com Written by Gary Sorrell, Sorrell Associates, LLC. All rights reserved worldwide.

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Elevate Your Brand

Your marketing partners!

We do all the work… You get all the attention. Watch my quick :12-second video.We value your comments. Please take a minute and give us your feedback.Thanks! NewsletterVille.com or SorrellAssociatesLLC.com #ttisicon #ttisi #branding#marketing #newsletterservice #blogger #BlogService #Content #ArticlesWritten by our associate Gary Sorrell, Sorrell Associates, LLC. All rights reserved worldwide.

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Marketing Done For You!

Your marketing partners!

We do all the work… You get all the attention.
Watch my quick 35-second video.We value your comments. Please take a minute and give us your feedback.Thanks! NewsletterVille.com or SorrellAssociatesLLC.com #ttisicon #ttisi #branding#marketing #newsletterservice #blogger #BlogService #Content #ArticlesWritten by our associate Gary Sorrell, Sorrell Associates, LLC. All rights reserved worldwide.

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The Cloud is Changing Human Capital Management

Businesses often struggle with workforce operations no matter their size. Incorporating more cloud-based and mobile technologies will help to fine-tune their organization and ease the challenges they face. Companies have the option to customize the technology so that it fits with their culture and HR department.

The Benefits of the Cloud

Rather than the typical reporting of attendance and scheduling, the cloud will allow companies to focus on predictive modeling. This means that businesses will utilize the correct number of employees that are the best fit for their roles and ultimately at a lower cost.In the future, the advance workplace management solutions will allow for changes to individuals and teams that will provide greater customer satisfaction. The performance levels of employees will be utilized to their fullest potential.

Stay Current

In order for organizations to be successful with the cloud being part of the human capital management, they need to be current with the latest technology. It seems that technology evolves so quickly but a company that works to stay up to date will succeed in this workplace shift.Cloud-based technology allows employees to pursue new skills and what interests them most by growing their skills and ultimately bringing value to their business and customers.

Workplace Changes

The more we see a shift from hosting and management of application away from a company’s IT department, the more customers seem to upgrade their systems. These changes within the workplace benefit us all.Also, allowing employees the flexibility to work from anywhere is another great shift because of mobile technology. Companies are able to make better staffing choices, save money and avoid some of the red tape that goes along with the hiring process.Truly, the cloud and mobile technology have changed human capital management. The shift has happened and continues to evolve. Businesses will see successes follow as they work to learn how this can apply to their workplace dynamics. Every company has their own culture but staying current with the trends will ensure that they stay cutting edge against their completion.We value your comments. Please take a minute and give us your feedback.Thanks!Written by our associate Gary Sorrell, Sorrell Associates, LLC. All rights reserved worldwide.

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Is Your Business Ready for Change?

Change is inevitable.

The question should never be if it will happen but rather when it will happen. Everything changes from the weather to the seasons to our opinions and preferences over the years. The world is evolving, transitioning, and changing around us faster than we even realize.What does this mean for you and your business?

Questions to Consider

In your business, are you stuck in a rut or open to change? The fast-paced world around us waits for no one.Consider the following questions:
  • Am I open to change for my business?
  • Is it time to make some changes?
  • How would change help my business stay competitive?
Next answer the question as to whether you are willing to take the plunge and make changes. If so, why do you find it necessary to switch things up?While there are lots of reasons people go into business, the main reason is to make a profit. As you brainstorm on how you’d like to change your business, you will want to answer these questions for yourself.
  • What is the purpose of making a change?
  • How long will any disruption to operations linger?
  • Will the change be for the better?
  • If so, what would improve?
Really take some time and think through these questions. Get your thoughts down on paper and bounce your thoughts off of someone you trust. While change is good, you should make calculated decisions and work to stay a few seconds ahead of your competition.

Reasons to Make a Change

Continue to ask yourself how your business would improve by making changes. There is a difference in the words improving and changing. To improve something, you are making a change for the better. In order to change something, you are making it different.If all is going smoothly for your business, then don’t switch things up just to do it for the sake of change. However, you will want to make changes if you are:
  • Not making the money that you want
  • Are overly stressed
  • Are handling more drama than real business issues
If any of this sounds like your situation, then change is necessary. You can take actionable steps to pull of your goals but you’ll need to be intentional.

Daily Time to Reflect

As a business owner, you need to carve out time each day to focus on your company. Success doesn’t just happen. Take some time to do the following each day and think about and make notes about your business.
  • Find a quiet place without interruptions
  • Don’t accept calls, emails, or texts.
  • Write down and business goals and ideas as they come to mind.
  • Think through your staff and write down what’s working and what’s not.
A time of daily reflection will enable you to think more clearly about your business. Don’t get so busy that you don’t make this a priority. Be open to change and watch your business both improve and thrive in the days to come.Need help making sure your business is ready for change? Contact us today!We value your comments. Please take a minute and give us your feedback.Thanks!Written by our associate Gary Sorrell, Sorrell Associates, LLC. All rights reserved worldwide.#IntegratedMarketing #Content #Articles #Newsletter #Blog #Turnkey #Done for you #Membership #SorrellAssociatesLLC #Customized

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7 Ways to Improve Your Content-Marketing Strategy

7 Ways to Improve Your Content-Marketing Strategy

What’s your strategy?

You may be wondering where I’m going with this but you need to be sure and have a plan to improve your content marketing.Here Are 7 Ways to “Think” about Your Content-Marketing Strategy:

1.      Think Free

Everyone will jump at the chance if you give them info for free.  Don’t be so pricey.  Try and be giving.  Think free and you’ll gain a following.  Be generous and you’ll put your info in the hands of others and they will share it and so forth.  People love free.

2.      Think Bigger

Try and think further than your blog and website.  Are you incorporating social media, videos, surveys and other ways to reach your audience?  If you aren’t, then start today.

3.      Think Different

You want to think differently than everyone else.  The goal should be to stand out and be more original.  The difference will be that you’ll drive more business to your site and others will simply be grasping at traffic from their all too similar competition.

4.      Think Numbers

Try and track your clicks, your shares and anything else you have in the works.  Those numbers matter!  Be sure and market them back to your customers and use them to show urgency and limited availability.

5.      Think Strategy

You want to take your current situation and take it to the next level.  In other words, you need to really think and evaluate what your strategy & plan is going to be.  Work as a team and figure out what will help your content most.

6.      Think Competition

Every business can benefit from a content marketing strategy.  Don’t underestimate the fact that your competition may already have their stellar strategy in place.  Think about what you can do to stay cutting edge of those that you compete for business.

7.      Think Diversity

The goal is to be diverse in your marketing.  Try everything that you can think of and then some!  The more diversity you have the more success you’ll most likely experience.  You have to try things to see what works and changing it up will go a long way.Dare to THINK when it comes to content-marketing improvements.  You want to be different and stand out.  Content-marketing should not be ignored.  Try these 7 ways to think big when it comes to helping your business thrive in their content marketing strategy.Contact me today for content that will engage your prospects and help you increase awareness!Gary@NewsletterVille.com ~ 740-824-4842

Need articles / content for your newsletters, blogs, or website? Contact us today! 740-824-4842. http://www.NewsletterVille.comGary@Newsletterville.com

Written specifically for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide. All rights reserved.

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WHY DO I NEED A MARKETING STRATEGY?

The benefits of a carefully planned marketing strategy are numerous. Too often, small business owners rely solely on their intuition to make business decisions. While this informal knowledge is certainly an important aspect of the decision-making process, it may not provide you with all the facts and data you need to achieve the best results.Developing a marketing strategy will force you to think about the various aspects of your business. In fact, you should really think of the “marketing strategy” as a set of strategies — for positioning, pricing, distribution, and promotion — developed with one goal in mind: to lead your enterprise to the destination you have chosen.

The four P’s of marketing

Traditionally, marketers have referred to the four “P’s of marketing” to explain the importance of a well-planned marketing strategy. In essence, the main purpose of marketing is to help you identify the needs and wants of your target market so that you can develop promotional strategies that will allow you to provide your customers with the “right” product at the best price.

Product.

What is the unique positioning of my product or service? Positioning your product in relation to similar products available on the market is essential if you want to distinguish yourself from the competition. Ask yourself what makes your product (or service) unique and how it compares to the competition.

Price.

How do I determine the best price for my product or service? There are many ways to establish the price of your product or service. An effective pricing strategy will help you stay competitive in your market. Determine how much your customers are willing and able to pay for your products and whether they have the income required to pay for your product.

Promote.

How effective is my advertising? Even if you are offering the best, fastest, or least expensive product around, you will get nowhere if no one knows about it. An efficient promotional or advertising strategy will ensure that your efforts translate into sales.

Provide.

How do I make sure that my product or service reach my customers in the most efficient manner? The type of distribution network that is right for your product depends on many factors, such as the size of your business, the structure of the industry as well as the buying behaviors of your customers. The way you make your products available to your customers can give you an important competitive advantage.We would love to hear from you. Please send your comments to Gary@SorrellAssociatesLLC.com

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Surefire Ways to Get Promoted

Wouldn’t you like to know how to secure an upcoming promotion?

Imagine being able to tap into your supervisors thought processes and learn what it takes to get promoted. These tips will enable you to understand more of what bosses look for as they make their promotion decision. Stand out and you’ll find yourself in a new role by doing the following:

Do the right thing.

Supervisors likely promote those that do the basics well. In other words, do the right thing when it comes to showing up on time, not gossiping, and treating everyone with respect.

Set your mind on the big picture.

One way to get promoted is to think like the owner with a long-term vision. The big picture is important and your supervisor will note that you are thinking ahead rather than just about the day to day tasks of the company.

Play nice with others.

No one likes to work with someone who is difficult to get along with. Work hard to be a team player. Your boss and coworkers will appreciate it and respect you more. Be present when the workload gets hard rather than shirk from the responsibility.

Take initiative whenever you can.

If you want to get promoted, then you’ll want to be seen as one who takes initiative. Accept tough assignments, don’t complain, and give your all to the tasks you are to handle. Your boss will be looking for someone who is willing to step up to the plate rather than one who has to be asked repeatedly to help.

Be a leader.

Promotions often go to the employees that are seen as leaders. You can show your strengths by extending advice, a hand, or your skills to assist others. People will take note when you have an expertise in a variety of areas. Lead by example and be sure you follow the company’s policies and procedures.

Allow your passion to be evident.

You are hungry for advancement and passionate about the company. Make sure that you allow our passion to shine through your work each day. Don’t be shy to let people know you want to lead, grow, and advance your career in ways that benefit the team.

Networking is the key to your success.

Spend your time networking with the people that can help you learn more about the role you hope to secure. In other words, try and find team members that have been in that role before or supervise the person who has that position. Networking will enable you to learn more about the role which will give you a better chance to secure the position.Need more tips on how to get promoted? Contact us today!We value your comments. Please take a minute and give us your feedback.Thanks!Written by our associate Gary Sorrell, Sorrell Associates, LLC. All rights reserved worldwide.#IntegratedMarketing #Content #Articles #Newsletter #Blog #Turnkey #Done for you #Membership #SorrellAssociatesLLC

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The Importance of the Human Element in Your Hiring Process

Hiring has changed extensively over the years. These days’ companies are working even harder to find the most talented candidates for their teams. In fact, in the United States, the average time it takes to hire is almost 23 days.We live in an extremely social day and age. Technology networks us in constantly and yet we somehow missed the human element because of screen time with our devices. The hiring process must stay human and less technology focused. People are relational and like to stay engaged with hiring managers during the interview process.Adhere to these tips for how employers can move forward while maintaining a personal approach while hiring. You’ll find that the process will take less time and you’ll secure more talented individuals for your company.

Employee Referrals

Encourage your top talent to refer people that they know for your open positions. Often they travel in circles with similar top performing personalities. They can network with you and if they produce a great candidate, you can reward them for their referral.

Promote from Within

When you get a notice, try to promote an employee from within your company. Professional development encourages people in their career paths and makes them want to stay longer. No need to constantly struggle to fill positions, rather move your talent up and find a new candidate to fill their shoes. You can save money on training because your newly promoted employee can train their replacement.

Applicant Tracking

Get organized with an applicant tracking system. Select a software provider that will help you schedule interviews, calls, assessments, and follow-up. No need to go this thing alone! Utilize technology to help you stay engaged which provides the important human element that people crave.

Interactive Screening Techniques

Even with the need for a human touch, technology can be useful. Interactive screening is quite popular and effective. Phone calls are wonderful but adding video to this type of interview adds a human element that is welcomed.Video interviews are convenient and easy to schedule. You are able to visually see the candidate and assess their skills while seeing their professionalism.Hiring is time-consuming, but the timetable can be reduced by keeping the human element intact.Companies should be sure to keep candidates engaged so that they feel informed, comfortable and enticed to work on your team. Reducing your time to hire will enable you to save money and improve employee morale too.We value your comments. Please take a minute and give us your feedback.Thanks!Written by our associate Gary Sorrell, Sorrell Associates, LLC. All rights reserved worldwide.#IntegratedMarketing #Content #Articles #Newsletter #Blog #Turnkey #Done for you #Membership #SorrellAssociatesLLC #NewsletterService

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