Gary Sorrell – Sorrell Associates, LLC

The 3 best burger places in Ohio! (In our opinion)

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The 3 best burger places in Ohio! (In our opinion)

Is there anything better to eat than a huge hamburger & awesome fries? If you answered no, you are correct! It is the best. And then top it off with an ice cold beer and you’ve just hit the motherlode. We are connoisseurs of burgers and here are what we believe to be the top 3 here in Ohio.

The 3 best burger places in Ohio! (In our opinion)

Sorrell’s On The Square, Coshocton, OH

Sorrell’s On The Square may be new but they have hit the mark on creating the most memorable burger around. Their burgers start with their custom blend of Black Angus Chuck and Brisket, ground perfectly. They grill their burgers instead of using a charbroiler which keeps the juices right where you want them… in the beef. Their “Sorrelli” Burger has to be the best burger you can eat. It is a half-pound burger with thinly sliced spiced lamb, sautéed onions, & provolone cheese. Simply incredible. They also have a “Bacon Lovers Signature Burger” which is 2 quarter-pound patties topped with bacon, 2 slices of American cheese, lettuce, tomato, and a special sauce. From the first bite, you know you came to the right place. Oh, and they have a sea salt seasoned fry that will be the best fry you have ever eaten.

The Thurman Cafe, Columbus, OH

The Thurman Cafe in Columbus opened in 1942. It recently gained national attention when it was featured on “Man vs. Food” for its massive “Thurmanator” burger. With two, 12-ounce burgers, bacon, ham, pickle, banana peppers, mushrooms, onions, and two kinds of cheese, it’s a struggle to finish, but worth the struggle.

Tank’s Bar and Grill, Dayton, OH

Tank’s Bar and Grill has been serving up burgers, fries since 1987. With arcade games, a jukebox, and a “Mars Attacks” pinball game, Tank’s knows that a good burger depends upon the whole burger joint experience. Their signature “Tankburger” is guaranteed to be one of the best things you’ve ever tasted.

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Your marketing partners!

We do all the work… You get all the attention.

Watch my quick 35-second video.

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Change is inevitable.

The question should never be if it will happen but rather when it will happen. Everything changes from the weather to the seasons to our opinions and preferences over the years. The world is evolving, transitioning, and changing around us faster than we even realize.

What does this mean for you and your business?

Questions to Consider

In your business, are you stuck in a rut or open to change? The fast-paced world around us waits for no one.

Consider the following questions:

Am I open to change for my business?
Is it time to make some changes?
How would change help my business stay competitive?

Next answer the question as to whether you are willing to take the plunge and make changes. If so, why do you find it necessary to switch things up?

While there are lots of reasons people go into business, the main reason is to make a profit. As you brainstorm on how you’d like to change your business, you will want to answer these questions for yourself.

What is the purpose of making a change?
How long will any disruption to operations linger?
Will the change be for the better?
If so, what would improve?

Really take some time and think through these questions. Get your thoughts down on paper and bounce your thoughts off of someone you trust. While change is good, you should make calculated decisions and work to stay a few seconds ahead of your competition.

Reasons to Make a Change

Continue to ask yourself how your business would improve by making changes. There is a difference in the words improving and changing. To improve something, you are making a change for the better. In order to change something, you are making it different.

If all is going smoothly for your business, then don’t switch things up just to do it for the sake of change. However, you will want to make changes if you are:

Not making the money that you want
Are overly stressed
Are handling more drama than real business issues

If any of this sounds like your situation, then change is necessary. You can take actionable steps to pull of your goals but you’ll need to be intentional.

Daily Time to Reflect

As a business owner, you need to carve out time each day to focus on your company. Success doesn’t just happen. Take some time to do the following each day and think about and make notes about your business.

Find a quiet place without interruptions
Don’t accept calls, emails, or texts.
Write down and business goals and ideas as they come to mind.
Think through your staff and write down what’s working and what’s not.

A time of daily reflection will enable you to think more clearly about your business. Don’t get so busy that you don’t make this a priority. Be open to change and watch your business both improve and thrive in the days to come.

Need help making sure your business is ready for change? Contact us today!

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7 Ways to Improve Your Content-Marketing Strategy

What’s your strategy?

You may be wondering where I’m going with this but you need to be sure and have a plan to improve your content marketing.

Here Are 7 Ways to “Think” about Your Content-Marketing Strategy:

1. Think Free

Everyone will jump at the chance if you give them info for free. Don’t be so pricey. Try and be giving. Think free and you’ll gain a following. Be generous and you’ll put your info in the hands of others and they will share it and so forth. People love free.

2. Think Bigger

Try and think further than your blog and website. Are you incorporating social media, videos, surveys and other ways to reach your audience? If you aren’t, then start today.

3. Think Different

You want to think differently than everyone else. The goal should be to stand out and be more original. The difference will be that you’ll drive more business to your site and others will simply be grasping at traffic from their all too similar competition.

4. Think Numbers

Try and track your clicks, your shares and anything else you have in the works. Those numbers matter! Be sure and market them back to your customers and use them to show urgency and limited availability.

5. Think Strategy

You want to take your current situation and take it to the next level. In other words, you need to really think and evaluate what your strategy & plan is going to be. Work as a team and figure out what will help your content most.

6. Think Competition

Every business can benefit from a content marketing strategy. Don’t underestimate the fact that your competition may already have their stellar strategy in place. Think about what you can do to stay cutting edge of those that you compete for business.

7. Think Diversity

The goal is to be diverse in your marketing. Try everything that you can think of and then some! The more diversity you have the more success you’ll most likely experience. You have to try things to see what works and changing it up will go a long way.

Dare to THINK when it comes to content-marketing improvements. You want to be different and stand out. Content-marketing should not be ignored. Try these 7 ways to think big when it comes to helping your business thrive in their content marketing strategy.

Contact me today for content that will engage your prospects and help you increase awareness!

Gary@NewsletterVille.com ~ 740-824-4842

Need articles / content for your newsletters, blogs, or website? Contact us today! 740-824-4842. http://www.NewsletterVille.com~ Gary@Newsletterville.com

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The benefits of a carefully planned marketing strategy are numerous. Too often, small business owners rely solely on their intuition to make business decisions. While this informal knowledge is certainly an important aspect of the decision-making process, it may not provide you with all the facts and data you need to achieve the best results.

Developing a marketing strategy will force you to think about the various aspects of your business. In fact, you should really think of the “marketing strategy” as a set of strategies — for positioning, pricing, distribution, and promotion — developed with one goal in mind: to lead your enterprise to the destination you have chosen.

The four P’s of marketing

Traditionally, marketers have referred to the four “P’s of marketing” to explain the importance of a well-planned marketing strategy. In essence, the main purpose of marketing is to help you identify the needs and wants of your target market so that you can develop promotional strategies that will allow you to provide your customers with the “right” product at the best price.

Product.

What is the unique positioning of my product or service? Positioning your product in relation to similar products available on the market is essential if you want to distinguish yourself from the competition. Ask yourself what makes your product (or service) unique and how it compares to the competition.

Price.

How do I determine the best price for my product or service? There are many ways to establish the price of your product or service. An effective pricing strategy will help you stay competitive in your market. Determine how much your customers are willing and able to pay for your products and whether they have the income required to pay for your product.

Promote.

How effective is my advertising? Even if you are offering the best, fastest, or least expensive product around, you will get nowhere if no one knows about it. An efficient promotional or advertising strategy will ensure that your efforts translate into sales.

Provide.

How do I make sure that my product or service reach my customers in the most efficient manner? The type of distribution network that is right for your product depends on many factors, such as the size of your business, the structure of the industry as well as the buying behaviors of your customers. The way you make your products available to your customers can give you an important competitive advantage.

We would love to hear from you. Please send your comments to Gary@SorrellAssociatesLLC.com

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Wouldn’t you like to know how to secure an upcoming promotion?

Imagine being able to tap into your supervisors thought processes and learn what it takes to get promoted. These tips will enable you to understand more of what bosses look for as they make their promotion decision. Stand out and you’ll find yourself in a new role by doing the following:

Do the right thing.

Supervisors likely promote those that do the basics well. In other words, do the right thing when it comes to showing up on time, not gossiping, and treating everyone with respect.

Set your mind on the big picture.

One way to get promoted is to think like the owner with a long-term vision. The big picture is important and your supervisor will note that you are thinking ahead rather than just about the day to day tasks of the company.

Play nice with others.

No one likes to work with someone who is difficult to get along with. Work hard to be a team player. Your boss and coworkers will appreciate it and respect you more. Be present when the workload gets hard rather than shirk from the responsibility.

Take initiative whenever you can.

If you want to get promoted, then you’ll want to be seen as one who takes initiative. Accept tough assignments, don’t complain, and give your all to the tasks you are to handle. Your boss will be looking for someone who is willing to step up to the plate rather than one who has to be asked repeatedly to help.

Be a leader.

Promotions often go to the employees that are seen as leaders. You can show your strengths by extending advice, a hand, or your skills to assist others. People will take note when you have an expertise in a variety of areas. Lead by example and be sure you follow the company’s policies and procedures.

Allow your passion to be evident.

You are hungry for advancement and passionate about the company. Make sure that you allow our passion to shine through your work each day. Don’t be shy to let people know you want to lead, grow, and advance your career in ways that benefit the team.

Networking is the key to your success.

Spend your time networking with the people that can help you learn more about the role you hope to secure. In other words, try and find team members that have been in that role before or supervise the person who has that position. Networking will enable you to learn more about the role which will give you a better chance to secure the position.

Need more tips on how to get promoted? Contact us today!

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Change is inevitable. The question should never be if it will happen but rather when it will happen. Everything changes from the weather to the seasons to our opinions and preferences over the years. The world is evolving, transitioning, and changing around us faster than we even realize.

What does this mean for you and your business?

Questions to Consider

In your business, are you stuck in a rut or open to change? The fast-paced world around us waits for no one.

Consider the following questions:

Am I open to change for my business?
Is it time to make some changes?
How would change help my business stay competitive?

Answer the question as to whether you are willing to take the plunge and make changes. If so, why do you find it necessary to switch things up?

What is the purpose of making a change?
How long will any disruption to operations linger?
Will the change be for the better?
If so, what would improve?

Reasons to Make a Change

Continue to ask yourself how your business would improve by making changes. There is a difference in the words improving and changing. To improve something, you are making a change for the better. In order to change something, you are making it different.

If all is going smoothly for your business, then don’t switch things up just to do it for the sake of change. However, you will want to make changes if you are:

Not making the money that you want
Are overly stressed
Are handling more drama than real business issues

If any of this sounds like your situation, then change is necessary. You can take actionable steps to pull off your goals, but you’ll need to be intentional.

Daily Time to Reflect

Find a quiet place without interruptions
Don’t accept calls, emails, or texts.
Write down any business goals and ideas as they come to mind.
Think through your staff and write down what’s working and what’s not.

We value your comments. Please take a minute and give us your feedback.

Thanks!

#IntegratedMarketing #Content #Articles #Newsletter #Blog #Turnkey #Done for you #Membership #SorrellAssociatesLLC #NewsletterService

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Simply asking more of people helps them to rise up to any occasion. What if you could achieve more for your business just by asking more of your team?

People are often flattered when asked to do something different or new. Asking the big and small questions, you will see your team and business enjoys success and thrive overall.

Ask for More

Think about how you can ask more of your staff. Shying away from asking them to take on challenges and big situations, you limit their growth and potential. By asking them to achieve, you empower them to do just that and they feel more significant too.

Ways to Ask Big

You will get further when you ask your team to assist with the big stuff.

Ask them to do what they enjoy most.
Ask them to use their skills and strengths.
Ask them to do things that go along with their vision, morals, and values.
Ask them to suggest ways they can assist.
Ask them to stretch their wings and take the plunge to try new things.
Ask them to think outside the box.

You have not because you ask not. Therefore, it’s time to start asking big.

10 Ways to Have Confidence and Ask Big

Seek out those who want to contribute.
Be forthright and simply ask rather than skirt the issue.
Give of yourself to others.
Connect with people before you ask something of them.
Let them have a chance to think your request over and resist the urge to fill space with words. Give them a chance to answer you.
Take a poll and ask who would be interested in working on projects.
Take steps to ask for smaller things before you ask big.
Give people an out so that the ask is not actually an insisting situation.
Accept people that say yes to your ask, even if they may not be the best fit. It could be an opportunity for growth.
Ask for suggestions when you ask someone to try something new.

Feel free to ask big of your team. Most likely, they will rise to the occasion if given the chance. Then watch the growth within your business and the dynamic solutions that are the result of asking big.

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Looking for ways your business could be more cutting edge in the market? Well, then you need a mobile app for your business. Seriously, this year is THE year to jump in on the trend to have a mobile app for even a small to mid-size company.

Mobile apps are more popular than mobile friendly sites these days. Consumers check their phones countless times an hour! Think of all that “face time” you could get per visit to their home screen.

Our customers don’t glance at their laptop nearly as often. Therefore, the mobile app is essential to stay competitive in your industry.

4 Reasons Your Company Needs a Mobile App Include:

Uniqueness

Every business wants to beat, crush and conquer their competition. In order to accomplish this task, you need to be unique and stand out.

Larger companies, like Starbucks & Southwest Airlines, have mobile apps but it’s time for small to mid-size companies to jump in on this trend.

Dare to be different. Put yourself out there. Your customers will thank you for it!

Visibility

A mobile phone app continuously sells your brand. You’ll be front and center for customers each time they glance at their phone. Talk about a reminder to buy or think about your product! If you have an app, then you’ll get more visibility. Oh yeah, don’t forget that your mobile app is search friendly and will help your company be even more visible in the search engines like Google.

Engagement

If you want to make more money, then you need to increase the engagement you have with your customers. A mobile app is the best way to do this for your company.

The more information, enticing photos, coupons and updates that you can push to your customer, then the more they will engage with your company, brand, service, or product.

Adding a mobile app to your marketing strategy is a great way for you to increase sales and interest in your company. Your customers can opt in for push notifications and let the increased engagement begin!

Service

Mobile apps are great customer service. Consumers want convenience and need info “pushed” to them. Our customers are bombarded with marketing campaigns via email, billboards, texts and phone calls.

Why not provide them with outstanding customer service by offering a mobile app that offers the info they crave with a quick tap of their fingertip.

Are you sold yet? As a small to mid-size company, you need to be unique, visible, engaging and service oriented. Consider adding a mobile app to your marketing strategy and watch your sales and customer base grow.

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Hiring has changed extensively over the years. These days’ companies are working even harder to find the most talented candidates for their teams. In fact, in the United States, the average time it takes to hire is almost 23 days.

We live in an extremely social day and age. Technology networks us in constantly and yet we somehow missed the human element because of screen time with our devices. The hiring process must stay human and less technology focused. People are relational and like to stay engaged with hiring managers during the interview process.

Adhere to these tips for how employers can move forward while maintaining a personal approach while hiring. You’ll find that the process will take less time and you’ll secure more talented individuals for your company.

Employee Referrals

Encourage your top talent to refer people that they know for your open positions. Often they travel in circles with similar top performing personalities. They can network with you and if they produce a great candidate, you can reward them for their referral.

Promote from Within

When you get a notice, try to promote an employee from within your company. Professional development encourages people in their career paths and makes them want to stay longer. No need to constantly struggle to fill positions, rather move your talent up and find a new candidate to fill their shoes. You can save money on training because your newly promoted employee can train their replacement.

Applicant Tracking

Get organized with an applicant tracking system. Select a software provider that will help you schedule interviews, calls, assessments, and follow-up. No need to go this thing alone! Utilize technology to help you stay engaged which provides the important human element that people crave.

Interactive Screening Techniques

Even with the need for a human touch, technology can be useful. Interactive screening is quite popular and effective. Phone calls are wonderful but adding video to this type of interview adds a human element that is welcomed.

Video interviews are convenient and easy to schedule. You are able to visually see the candidate and assess their skills while seeing their professionalism.

Hiring is time-consuming, but the timetable can be reduced by keeping the human element intact.

Companies should be sure to keep candidates engaged so that they feel informed, comfortable and enticed to work on your team. Reducing your time to hire will enable you to save money and improve employee morale too.

We value your comments. Please take a minute and give us your feedback.

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